AlterEgo

A New Way to Design Products. Smarter and Cheaper.

Customer Digital Twins and Synthetic Users

Talk to your customers without waiting weeks or spending thousands. Customer Digital Twins are AI-powered personas that replicate real user behaviors, preferences, and decisions with up to 95% accuracy. Use AlterEgo to instantly explore customer insights, validate ideas, and reduce risk early on.

Validate ideas earlier — spot opportunities before investing big

Make better product, marketing, and strategy decisions — backed by realistic insights

Save time, money, and effort — no panels, no delays, no guesswork

Features

Built for Product, Marketing, and Brand Teams Who Need Answers Fast

AlterEgo empowers teams to rapidly validate ideas, explore user needs, and optimize product-market fit without relying on slow or costly traditional research methods.

Define your target audience and research goals — focus on exactly who and what you need to learn about

Customize your interview questions — tailor the conversation to your product, market, or brand challenge

Generate realistic interview responses — get actionable insights in minutes, not months.

The Power of AlterEgo

Beyond Traditional Research: Reach any panel. Remove any bias.

AlterEgo doesn’t just speed up research, it transforms how you explore customer insights. Unlock new possibilities that were never practical before.

Always-On Access

Engage users instantly, 24/7, with no scheduling or delays. Get feedback when you need it, not when calendars allow.

Eliminate Research Bias

Duplicate your panel and test different hypotheses on identical groups, removing context bias and ensuring cleaner comparisons.

Remove Order Bias

Easily switch the sequence of questions and see how it impacts results, uncover hidden influences you couldn’t detect before.

Explore Every Path Instantly

Study different scenarios, markets, or product directions at once, at 100× the speed and 10× less cost of traditional methods.

Fine-Tune Your Audience

Target exactly who you want, niche markets, emerging segments, or strategic personas, with full control over demographics, behaviours, and needs.

"AlterEgo's Digital Twins provide the depth of live interviews but deliver insights
in minutes instead of weeks. Truly game-changing for product decisions."

Francesco P.

Product Manager - Builder.io

Comprehensive Reports

Get automatically generated insights and executive summaries that help you make informed product decisions.

Key findings and recommendations at a glance

Thematic analysis across all interviews

Downloadable and shareable reports

Research Dashboard

Track all your research projects in one unified dashboard with detailed metrics and easy access.

Overview of all research activities

Track research progress and status

Quick access to all personas and reports

Chat with Realistic Personas

Conduct in-depth interviews with diverse AI-powered personas designed to accurately represent your target audience with up to 95% behavioral accuracy.

Natural conversational flow with context
awareness

Realistic responses based on persona
demographics

Follow-up questions for deeper insights